ABOUT DECONSTRUCTION UNIVERSITY
DECONSTRUCTION UNIVERSITY IS NOT A FASHION BRAND. ITS A SYSTEM OF THOUGHT.
WE CREATE GARMENTS DESIGNED TO LIVE, AGE, AND TRANSFORM WITH THE PERSON WEARING THEM. FADING, DISTRESSING, CRACKING, PEELING, AND WEAR ARE NOT DEFECTS THEY ARE RECORDS OF TIME, PRESSURE, AND EXPERIENCE.
THIS ISN’T CLOTHING MEANT TO STAY PRISTINE.
THIS IS CLOTHING MEANT TO TELL THE TRUTH.
A PERSONAL ARCHIVE
EVERY PIECE ISSUED BY DECONSTRUCTION UNIVERSITY BECOMES A PERSONAL ARCHIVE.
WHERE YOU GO.
HOW YOU MOVE.
WHAT YOU ENDURE.
WEAR BECOMES DATA.
DAMAGE BECOMES EVIDENCE.
NO TWO GARMENTS AGE THE SAME BECAUSE NO TWO LIVES ARE THE SAME.
WHY WE EXIST
MODERN FASHION CHASES PERFECTION, TRENDS, AND REPETITION.
WE REJECT THAT.
WE BELIEVE VALUE INCREASES WITH TIME, NOT NOVELTY.
WE BELIEVE IMPERFECTION IS PROOF OF USE, NOT FAILURE.
WE BELIEVE CLOTHING SHOULD EVOLVE AS YOU DO.
OUR WORK CHALLENGES THE IDEA THAT GARMENTS SHOULD REMAIN UNTOUCHED. INSTEAD, WE DESIGN WITH THE EXPECTATION THAT LIFE WILL LEAVE IT’S MARK.
UNIFORMS, NOT PRODUCTS
WE DONT SELL CLOTHING.
WE ISSUE UNIFORMS.
EACH RELEASE IS INTENTIONAL, LIMITED, AND BUILT WITH THE UNDERSTANDING THAT OWNERSHIP BEGINS THE STORY TIME COMPLETES IT.
ONCE ISSUED, THE GARMENT IS NO LONGER OURS.
IT BELONGS TO YOUR LIFE.
THIS IS NOT A STORE
THIS IS AN ARCHIVE IN MOTION.
THIS IS DOCUMENTATION THROUGH WEAR.
THIS IS DECONSTRUCTION UNIVERSITY.
ENTER THE ARCHIVE.